ABTasty Recos & Merch is a great new feature that enables you to create AI-powered recommendation banners and sort existing product lists in your CMS.
Once Recos set up, you’ll be able to deploy Reco Custom Widgets that shows lists of products calculated by algorithms you manage entirely.
For instance, you’ll be able to show in your “slider cart” the products often purchased with the product the visitor just added or any other algorithm.
As in any other campaign you will easily AB test any recommendation banner placement, algorithm, design, etc…
Recommendation banners can also be sent through an e-mailing tool like Brevo and Merch can be deployed in any usual CMS to organize your product page lists. Both recos in mails and Merch work the same as recommendations banners in website except in the way they are deployed.
🏂 Setup
Recos in website are very simple to setup, you’ll just have to sign up, create an integration with your CMS (or a catalog feed) and your Analytics Tools in a few clicks.
SetupAfter that, ABTasty team has various tasks to fulfill to let you start adding recommendations banners to your website :
- finalizing your integrations to be sure that the data pulled from your integrations can be crossed and our algorithms trained correctly.
- analyzing your website and creating variables that will be retrieved during your visitors navigation and that will be available to use as input for your recommendations. The most common variables are “viewing_item”, “purchased_item”, “viewed_items”, “adding_items”…
- creating a first custom widget, with a design that fits well in your website and that you’ll be able to duplicate and adapt to your needs
The ABTasty team will then send you a mail to let you know that you are all set !
ABTasty team is working on automating those tasks and letting you be completely autonomous.
You’ll then be able to :
- define the fields of the data you want to use based on the raw data pulled from the integrations,
- enrich your website with dynamic variables gathered from the user clicks, url viewed, requests sent, etc..
- add a common Recos Banner widget (and not a “custom” widget) available on shelf
First deployment
Once the setup finished, you’ll have a first working Recos Custom Widget that you’ll be able to configure and deploy as any other widget.
Depending on your integrations, you’ll also be able to sort your categories pages in your CMS and add recommendations banners to your automated mails.
First deploymentManagement
You can create and edit as many Recos as you want that rely on any algorithm available from the start or any algorithm that you build.
Managing RecommendationsManaging MerchandizingManaging AlgorithmsBuilding recos should be available to all in Q1 - 2025
Reporting
Recos come with a specific monitoring that is based on events sent to your analytics tools.
Among many other indicators, you’ll see click through rates and revenues generated post clicks in your recommendation banner.
Reporting Recos PerformancesRecos & Merch account
When subscribing to Recos & Merch module, you’ll receive an admin access to a team in Recos & Merch, you’ll then be able to invite user and manage their roles
Managing accountFor techs only
You shouldn’t need to access directly the API as ABTasty provides a Javascript SDK in Recos Tag that simplifies greatly the access to the Recos result but if for any reason, you need it, here is the API.
Accessing Recos API (only specific accounts, ask your CSM if questions)Accessing Recos API (Potions endpoint)Data ProtectionRecos Security & GDPR in French🇫🇷 Under the hood