The data used to train Recos and Merch algorithm is provided through the integrations you set.
When there are multiple integration sources, the data can come from any of those integrations.
The recommendation algorithms, such as similar_items and associated_items, use different data analysis periods depending on the data sources:
- Google Analytics 4 (GA4):
- Transactions: 90 days.
- Product views: 120 days.Data from GA4 is only available starting from the date the BigQuery GA4 connection was created.
- Shopify:
- Transactions: limited to 60 days.
- PrestaShop:
- Transactions: 90 days.
These periods are defined by the limitations of the data sources and ensure efficient analysis for recommendations.
Data used to train Recos Algorithms
Data
Description
Integration source
Optionnal
Product pages viewed in session
sessionID + pageUrl (+ userID optionnally) for each pageview
Analytics
Transactions
transactionID + itemID (+ userID optionnally) for each transaction
Analytics
Transaction feed
CMS
Catalog
itemID + pageUrl + …itemProperties (+ userID optionnally) for each item
CMS
Catalog feed
User
userID + …userProperties
CRM