Under the hood

AB Tasty Recos & Merch uses data pulled from your existing tools (CMS, Analytics…), crosses those data and train algorithms on it.

You can then configure recommendations and merchandizing strategies that ultimately become functions accessibles through the Recos API that take context variables as input and send back ordered lists of items.

Those strategies can be “pushed” into your tools as well in order for you to access them directly without calling each time the API. For instance merchandizing strategies are “pushed” into your CMS so ABTasty isn’t called each time a visitor comes to your website.

For instance for an SFCC site ABTasty pushes the data through SalesForce OCAPI with PATCH requests

javascript
PATCH /s/-/dw/data/v23_2/categories/shirts/products/product123 HTTP/1.1
Authorization: Bearer <token>
Content-Type: application/json

{
  "position": 2
}