As part of our reporting needs, it is essential to send specific events to Google Analytics 4 (GA4) to ensure accurate tracking of user interactions. These events include:
- The display of a recommendation block.
- A click on a product within the block.
- Adding a product from the block to the cart.
- Assigning a visitor to a group as part of an A/B test.
These events are collected in GA4 and automatically exported to BigQuery once a day to enable advanced analytics and customized data processing. However, this export may incur additional costs, particularly related to the volume of data processed and stored in BigQuery.